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Privacy Policy

 

 

Privacy Policy Notice

 

The policy: This privacy policy notice is for this website; www.livenowhealth.com and served by Serena Mora who governs the privacy of those who use it. The purpose of this policy is to explain to you how we control, process, handle and protect your personal information while browsing or using this website, including your rights under current laws and regulations. If you do not agree to the following policy you may wish to cease viewing / using this website.

Policy key definitions:

 

  • “I”, “our”, “us”, or “we” refer to the business, [Serena Mora, of Livenowhealth.com].
  • “you”, “the user” refer to the person(s) using this website.
  • GDPR means General Data Protection Act.
  • PECR means Privacy & Electronic Communications Regulation.
  • ICO means Information Commissioner’s Office.
  • Cookies mean small files stored on a users computer or device.

 

Processing of your personal data

 

Under the GDPR (General Data Protection Regulation) we control and / or process any personal information about you electronically using the following lawful bases.

We are exempt from registration in the ICO Data Protection Register because we are not processing your personal data.

 

Your individual rights

 

Under the GDPR your rights are as follows. You can read more about your rights in details here;

  • the right to be informed;
  • the right of access;
  • the right to rectification;
  • the right to erasure;
  • the right to restrict processing;
  • the right to data portability;
  • the right to object; and
  • the right not to be subject to automated decision-making including profiling.

You also have the right to complain to the ICO [www.ico.org.uk] if you feel there is a problem with the way we are handling your data.

We handle subject access requests in accordance with the GDPR.

 

Internet cookies

 

We use cookies on this website to provide you with a better user experience. We do this by placing a small text file on your device / computer hard drive to track how you use the website, to record or log whether you have seen particular messages that we display, to keep you logged into the website where applicable, to display relevant adverts or content, referred you to a third party website.

Some cookies are required to enjoy and use the full functionality of this website.

We use a cookie control system which allows you to accept the use of cookies, and control which cookies are saved to your device / computer. Some cookies will be saved for specific time periods, where others may last indefinitely. Your web browser should provide you with the controls to manage and delete cookies from your device, please see your web browser options.

Cookies that we use are;

 

Cookie Name Expiration Time Description
_ga 2 years Used to distinguish users.
_gid 24 hours Used to distinguish users.
_gat 1 minute Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>.
AMP_TOKEN 30 seconds to 1 year Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.
_gac_<property-id> 90 days Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out. Learn more.

 

Advertising (Targeting) Cookies

These cookies are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests. For further information, see the section of the Cookie Statement entitled “Targeted online advertising”.

Categories Cookies
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Other tracking technologies

We and our third party partners may use other, similar technologies from time to time, like web beacons, pixels (or “clear gifs”) and other tracking technologies. These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our Websites or, in the case of web beacons, opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Websites to another, to deliver or communicate with cookies, to understand whether you have come to our Websites from an online advertisement displayed on a third-party website, to serve targeted advertisements to you and others like you, to improve site performance, and to measure the success of marketing campaigns. While you may not have the ability to specifically reject or disable these tracking technologies, in many instances, these technologies are reliant on cookies to function properly; accordingly, in those instances, declining cookies will impair functioning of these technologies.

 

Targeted online advertising

 

We have engaged one or more third party service providers to track and analyse both individualized usage and volume statistical information from interactions with our Websites. We also partner with one or more third parties (such as advertisers and ad networks) to display advertising on our Websites and/or to manage and serve advertising on other sites.

These third parties use cookies, web beacons, pixel tags and similar tracking technologies to collect and use certain information about your online activities, either on our Websites and/or other sites or mobile apps, to infer your interests and deliver you targeted advertisements that are more tailored to you based on your browsing activities and inferred interests (“Interest Based Advertising”). For more information about this practice, click here: http://www.aboutads.info/choices/.

Our third party service providers may also use cookies or web beacons to collect information about your visits to our Websites and/or other sites to measure and track the effectiveness of advertisements and our online marketing activities (for example, by collecting data on how many times you click on one of our ads). The information collected by these third parties does not include personal information that enables you to be specifically identified (e.g. by reference to your name or email address).

 

Data security and protection

 

We ensure the security of any personal information we hold by using secure data storage technologies and precise procedures in how we store, access and manage that information. Our methods meet the GDPR compliance requirement.

 

Transparent Privacy Explanations

 

We have provided some further explanations about user privacy and the way we use this website to help promote a transparent and honest user privacy methodology.

 

Sponsored links, affiliate tracking & commissions

 

Our website may contain adverts, sponsored and affiliate links on some pages. These are typically served through our advertising partners; Google Adsense, eBay Partner Network, Amazon Affiliates, or are self served through our own means. We only use trusted advertising partners who each have high standards of user privacy and security. However we do not control the actual adverts seen / displayed by our advertising partners. Our ad partners may collect data and use cookies for ad personalisation and measurement. Where ad preferences are requested as ‘non-personalised’ cookies may still be used for frequency capping, aggregated ad reporting and to combat fraud and abuse.

Clickable sponsored or affiliate links may be displayed as a website URL like this; http://livenowhealth.com or as a titled text link like this: Live Now Health

Clicking on any adverts, sponsored or affiliate links may track your actions by using a cookie saved to your device. You can read more about cookies on this website above. Your actions are usually recorded as a referral from our website by this cookie. In most cases we earn a very small commission from the advertiser or advertising partner, at no cost to you, whether you make a purchase on their website or not.

We use advertising partners in these ways to help generate an income from the website, which allows us to continue our work and provide you with the best overall experience and valued information.

If you have any concerns about this we suggest you do not click on any adverts, sponsored or affiliate links found throughout the website.

 

Email marketing messages & subscription

 

Under the GDPR we use the consent lawful basis for anyone subscribing to our newsletter or marketing mailing list. We only collect certain data about you, as detailed in the “Processing of your personal date” above. Any email marketing messages we send are done so through an EMS, email marketing service provider. An EMS is a third party service provider of software / applications that allows marketers to send out email marketing campaigns to a list of users.

Email marketing messages that we send may contain tracking beacons / tracked clickable links or similar server technologies in order to track subscriber activity within email marketing messages. Where used, such marketing messages may record a range of data such as; times, dates, I.P addresses, opens, clicks, forwards, geographic and demographic data. Such data, within its limitations will show the activity each subscriber made for that email campaign.

Any email marketing messages we send are in accordance with the GDPR and the PECR. We provide you with an easy method to withdraw your consent (unsubscribe) or manage your preferences / the information we hold about you at any time. See any marketing messages for instructions on how to unsubscribe or manage your preferences, otherwise contact the EMS provider.

Our EMS provider is; Mailchimp. We hold the following information about you within our EMS system;

  • Email address
  • I.P address
  • Subscription time & date
  • Name

 

 

 

Health information

Health information means personal information collected or generated by us during the course of providing paid physiotherapy services to you.

If we provide physiotherapy services to you we may need to analysed your condition to obtain a detailed medical history and other information required to better understand your problem and recommend a treatment plan; this will involve us collecting health information from you and generating health information about you.  So, this means information as:

personal details such as your name, age, gender;

information about your current health service providers, including general medical practitioner;

information about current or past symptoms, injuries, diseases conditions or disabilities;

information about past operations, treatments received, and treatment programmes undertaken;

information about allergies, diet;

information about medications which you are taking or have taken;

information about your family medical history where relevant to your own condition;

information about accidents, incidents or circumstances which caused or may have caused injury or discomfort (both physical and psyichological);

information about other medical treatment you are maybe following (like psychological, holistic, etc)

personal information in biopsychosocial sphere (such as family, work, hobbies, friends situations, etc)

our opinion of your medical condition;

our recommended treatment plan.

PECR means Privacy & Electronic Communications Regulation.

ICO means Information Commissioner’s Office.

Cookies mean small files stored on a users computer or device

 

  • We will not disclose your personal information to other persons or entities.

We will not give, lend, rent or sell your personal information to any third party telemarketing, market research organisation or email list building organisation that might on-sell it to other people or organisations.

We will not use or disclose your health information except in accordance with your directions, or as necessary to deliver our health services to you.

  • We may use or disclose your contact information for the following purposes:

Treatment/Recommendations: We will use your health information to enable us to understand your condition, to recommend a treatment plan and to provide you with further information about treatment options, or to provide you with answers to specific questions;

Answering Queries: If you have contacted us with a query or request, we will use your contact information to respond to that query or request;

Providing Information: If you subscribe to receive information from us in the form of a newsletter or emailed updates, or a feed via a social networking service, we will use your contact information to send that information to you from time to time. The information may take the form of general communications which simply allow us to “keep in touch” with you;

Displaying Comments: If you submit a comment, we have the right to display that comment on the web site, along with your name, although we will not publish your email address;

Payment Administration: We will use financial data to process payments, and (if necessary) co-ordinate refunds.

Fraud Prevention: Online businesses such as us occasionally suffer from the fraudulent activities of some shoppers. We have the right to use the personal information that we collect to verify your identity. The checks will usually be done only if there is a reason to suspect fraud;

Authorities etc: We will pass on information relating to suspected fraudulent activity to appropriate authorities including the police, banks and credit card issuers, or otherwise if required to do so by law;

Complaints Handling: We will use your health information to respond to complaints made by you;

Insurance: We will use your health information to co-operate with our liability insurers (e.g. by disclosing details to a medical expert, insurer, defence organisation or legal advisor) in the event that we become aware of a potential or actual claim against us by you;

Defence of Claims: We will use your health information obtain advice and legal services in relation to the defence of potential or actual legal proceedings.

Nb. The disclosures of information listed above, may involve transmitting, storing or processing information across national borders. This includes our right to host the web site on servers; our right to conduct usage analysis and our right to process payments. You consent to the transmission of data for these purposes.

In addition, contact information that you submit in the form of, or relating to, comments will be published on the Internet and will be accessible in any location around the world in which there is Internet access.

Other Activities: We may use information for purposes not listed above in the following circumstances: (a) where specifically authorised by you; (b) where the use is related to one of the primary purposes listed above and where it could reasonably be expected; (c) where it is necessary for us to comply with the law or the lawful direction of a governmental authority or court; or (d) where it is in the interests of public health and safety.

  • You have the right to view, change and remove the contact information that we store about you by writing us and providing us with any details necessary to enable us to comply with your request.
  • We use the consent lawful basis for anyone subscribing to our newsletter or marketing mailing list.

The mailing list marketing present on this site is for the personal mailing list of ‘Serena Mora’. By consenting to receive emails from this mailing list you will receive emails relating to the content of this site.

Any email marketing messages we send are done so through an EMS, email marketing service provider. An EMS is a third party service provider of software / applications that allows marketers to send out email marketing campaigns to a list of users.

Email marketing messages that we send may contain tracking beacons / tracked clickable links or similar server technologies in order to track subscriber activity within email marketing messages. Where used, such marketing messages may record a range of data such as; times, dates, I.P addresses, opens, clicks, forwards, geographic and demographic data. Such data, within its limitations will show the activity each subscriber made for that email campaign.

If you have requested information from us in the past, but have now changed your mind or you don’t agree with anything written in this point 5), you can unsubscribe at any time.

  • You are responsible for the security of, and access to, your computer. There are particular risks when you use your computer for online shopping in a public place (such as an Internet cafe). You are responsible for maintaining the secrecy of your information.

 

Resources & further information

Privacy Notice Policy Base: v.4.0 May 2018 – Made available without liability by Jamie King, Website management services.